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Insurance Technologies Industry Trends and Insights

The Coming Revolution in Life Customer Acquisition

In December 2013 and January 2014 Strategy Meets Action (SMA), in partnership with LOMA Resource and sponsored by Insurance Technologies, conducted a research study on how Life and Annuity insurers are preparing for a new age of customer acquisition. The study addressed how L&A insurers are leveraging innovation and technology in their marketing and distribution areas to acquire new customers. The scope of the study included all lines of business for life and annuities and covered marketing campaigns, distribution management, and sales processes such as needs analysis, illustrations, and the submission of the application.

"The Coming Revolution in Life Customer Acquisition" white paper provides a synopsis of SMA's analysis based on survey results from 197 life and annuity insurance professionals representing the full range of lines of business including term and permanent life, annuities, employee benefits, long-term care, A&H/disability insurance, and others. It provides additional insights and identifies key opportunities for life and annuity insurers seeking to improve customer acquisition and grow their businesses by leveraging technology-based solutions.

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Insurance Technologies Press Releases

Latest Press Releases

April 23, 2015
Insurance Technologies Announces the Hire of Lloyd Chumbley as Vice President of Sales for ForeSight®.

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March 09, 2015
Transamerica Implements Insurance Technologies' FireLight® to Process Annuity Business More Efficiently and Accurately.

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Insurance Technologies Events

Upcoming Events

IRI Ops & Tech Conference 2015
May 18 - May 20
Sheraton Nashville Downtown
Nashville, TN
Booth #15

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Insurance Technologies Awards

Latest Awards

Insurance Technologies ranks 63 in ColoradoBiz magazine’s 2013 Top 250 Private Companies in Colorado list
Insurance Technologies advances to 63rd in ColoradoBiz magazine’s 2013 Top 250 Private Companies in Colorado list.

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Insurance Technologies receives Insured Retirement Institute (IRI) E-Signature Certification.
Insurance Technologies announces its receipt of the IRI (Insured Retirement Institute) E-Signature Certification for e-signature processing.

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Insurance Technologies Articles

Latest Articles & Videos

Why It's Time to Review Your Illustration Software
This article addresses the three key areas that drive an effective sales illustration solution evaluation.

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Sagicor Life Insurance Company Expands its Footprint in the U.S. Market, Promotes Ease of Doing Business using ForeSight® and FireLight® from Insurance Technologies
Read this latest case study on Sagicor's launch of Insurance Technologies ForeSight® and FireLight® as tandem systems, and how their agents saw immediate benefits.

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