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What is your mobile strategy?
With the proliferation of tablet computers, this is a question that can keep development managers up at night. In a short two years, we have moved from a single platform (PCs) and a couple of browsers to a fractured device environment that spans both type and form factor.
Tablet usage in the US today is approximately 54.8 million devices, or approximately 23% of all Internet users.
Analysts are predicting the tablet growth rate to continue or increase each year with 2011 having a 256% growth rate over 2010 and a projected total market of approximately 500 million tablets by 2015. These numbers simply underscore the importance of targeting a long term mobile strategy that can support and enhance the way business is done and not one that limits and complicates business.