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Merrill Lynch: Powered by Insurance Technologies ForeSight™

Company Profile...

  • Serving 16,000 Merrill financial advisors
  • Replacing existing product suite with new suite
  • Competing with dozens of other non-proprietary annuity products
  • Needed a flexible tool that could effectively drive sales

Situation Analysis...

  • Losing proprietary market share
  • Needed a better way to show the benefits/features of the new product suite
  • Field and home office personnel with varying levels of VA knowledge needed to use the system
  • Need to satisfy stringent legal and compliance requirements
  • Did not have a view into how reps use selling tools
  • Compatibility with other internal systems was a non-negotiable business requirement
  • Must develop a flexible and customizable selling tool to help the sales force

How Insurance Technologies ForeSight™ Solved the Problem...

  • Web and desktop implementation with one set of code – Case and code synchronization
  • Accumulation and payout annuity products
  • One stop shop with links into marketing material and other resources including automatic pitch book selections
  • Entry wizards, preset sales strategies and full custom illustrations/proposals
  • Automatic link into the order entry system

Results/Benefit/Proof...

  • ForeSight Mobility gives us the option of delivering functionality both to the desktop user as well as to the web only user
  • Providing usable sales stories can reduce compliance concerns and improve sales appropriateness
  • Integration using ACORD standards significantly enhance the user experience
  • Wizards can reduce product training and improve product understanding while being more efficient for the rep
  • Illustrations and creative output allow you to deliver your value proposition to your customer